Binary Models

       I thought the binary models lecture contained the most information. The two main categories are hot and cold medians. A hot median is something that requires your full attention, such as reading a book. A cold median is the exact opposite, for example you can watch tv while cooking dinner or doing homework.
       My favorite part of the lecture was when Mr.Miller explained information/entertainment and how it was becoming infotainment. The informational story/journalist is called elitist. Elitist journalist write to inform the public and not entertain them. The entertainment side is called populist. Populist journalism writes on what the public wants to get money.
      Sometimes large companies will buy smaller companies. That is called conglomeration. In the charts below it will explain the pros and cons of conglomeration for the company and the consumer.

                               Company

          Pros                                 Cons

 Money                                                            Decreased quality 

 Diversified 

 Replacing and promotions

                              Consumer  

      Pros                              Cons

so much pop culture!                         Less diverse content
                                                          Decreased quality